With the unrelenting pace of change and competition today, clear strategic thinking is more important than ever. To survive and prosper in a globalized market, corporate strategists will have to not only formulate the correct strategy, but also implement it effectively. After attending this five-day program, you will gain new insights and tools to lead your corporate strategy successfully.

Program Dates and Fees

November 1-5, 2010	$7,650.00
February 14-18, 2011	$7,650.00
July 11-15, 2011	$7,650.00
November 7-11, 2011	$7,650.00

A stimulating strategy drives all business disciplines. Therefore, development of a strong strategy sense is probably the most important skill any executive can possess. This week will help you gain an intuition about strategy and emphasize how to apply this both to yourself and your organization. It will go beyond review of theories and will allow you to generate real ideas that apply to you, your role in your organization, and your business challenges and opportunities.

Why bother with strategy?

What is the great payoff?

How do goals differ from strategy?

What is management’s role in strategy?

How can we understand our own company's strategy?

How should we learn about our competitors' strategy?

What data should we look at?

How do executives formulate a new strategy?

What is your role in strategy implementation?

Does it matter who you know?

How to measure the importance of who you know?

How can we focus organizational effort?

How executives develop skills to lead organizations at critical times?

What is the role of organizational values in strategy?

This seminar will benefit anyone involved in implementing strategy at the corporate, business, or functional level in his or her organization. Senior corporate executives to division managers in long established businesses, as well as entrepreneurs leading smaller firms will find value in attending.

Greg Bunch brings years of practical experience as a general manager and entrepreneur to his classes. He is the founder and president of Masterplan International Corporation. Bunch works with Fortune 50, family, and start-up businesses in the areas of innovation and strategy. He was also a partner at Brandtrust, a brand strategy consultancy. Some of the companies he has worked with include: American Express, Danaher, ETS, Harley-Davidson, Hewlett-Packard, Kimberly-Clark, McDonalds and YUM!

Harry Davis teaches MBA and executive education courses at the University of Chicago Booth School of Business, where he has been on the faculty since 1963. Dr. Davis received an MA in sociology and a PhD in marketing from Northwestern University. His teaching and research interests lie in the areas of strategy, leadership, and creativity.

Jim Schrager teaches new venture strategy and international strategy courses to MBA students at the University of Chicago Booth School of Business, where he is often ranked as one of the top instructors. He was awarded the Emory Williams Teaching Award in 1996, 2001 and 2007, named as one of the top teachers in Entrepreneurship in the United States by BusinessWeek magazine in 1996. He was selected to give the Convocation address at Chicago in 1999, and again in 2007, and chosen by BusinessWeek as one of the two top professors at Chicago in 2000.

Classes are held at the Gleacher Center of the University of Chicago Booth School of Business, 450 North Cityfront Plaza Drive, situated along the Chicago River (one block east of Michigan Avenue), in the heart of the downtown district known as "The Magnificent Mile." The Center is within walking distance from some of Chicago's most exciting retail and entertainment areas.

The course will begin at 8:30am on Monday and end at 2:00pm on Friday.

Hotel Accommodations and Reservations

A limited block of rooms have been reserved for a discounted rate at the
InterContinental Chicago
505 N. Michigan Avenue
Chicago, IL 60611
Phone: 801.401.5226 or 800.235.4670 (toll-free)
Fax: 312.321.8725